It goes without saying that customers will respond favorably to a website with well written content and unfavorably to one with poorly written content. At EMT Marketing, we specialize in producing website copy that targets both customers and search engines. When some people hear the phrase “search engine optimization”, they think of bogus websites full of keyword-rich gibberish that sounds like it was written by a computer or a person with a poor command of the language. This is a misconception, and it is actually possible to write informative, readable content that still manages to rank near the top of the results of keyword searches. We carefully anticipate which keywords your potential customers may type, and we incorporate them into your site’s copy in a way that sounds natural. Keywords are not our only concern, however.
We keep in mind the purpose of everything we write, and we use a writing style appropriate to the format, whether it is a description of the technical specifications of your product or a post on a social media site. A particularly important part of your online presence is your landing page, which is the first page of yours that customers see when they click on the results of a search. If your landing page contains well written content and well organized menus, visitors are much more likely to make a purchase and to visit the site again. Thus, we take special care to make readable, informative landing pages.
A successful advertising campaign can get a new business off to a great start, and it can revitalize a flagging business. We conduct comprehensive market research to help you design and implement the best possible advertising campaigns for your products. We use all channels of communication, from email to social media, to promote your products, and we never promote them in ways that potential customers find annoying.